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iBall presents India’s First Safety Phone for Women iBall Andi Uddaan - Fly without fear!
The urban Indian girl/woman of today has been a victim to increasing number of crimes and often lives with fear within her own city. With an aim to lend a secure feeling to the women of the country and her loved ones - iBall, known for innovative and latest technology products, have embarked on their most significant project, iBall Andi Uddaan - a perfect blend of security and style. 
Style with Safety!

There is an old saying “What is style without substance?”
When we envision anything made for woman it has to be foremost fashionable but at the same time, it needs to have substance. iBall Andi Uddaan is  unique proposition as it is fashionable smart phone with main USP of safety.  It is the first smart phone in the world for the safety of women!

Did you ever think a phone could literally save life?  As we allow this thought to sink in, let us ponder on another question.

What is the one thinking all men wish they could gift their mothers, wives and daughters?
It is a sense of security that no matter what happens, someone is always there with them at all times watching over them like a guardian angel.

iBall Andi Uddaan is the first phone with a dedicated and exclusive SOS button at the back of the phone. If a woman finds herself stuck in a sombre situation, on pressing this SOS button - it immediately sets on a loud siren that alerts the people nearby along with messages and calls automatically made to the five pre-defined contacts. 

It sends a message alerting of an emergency situation to the pre-defined contacts along with the location of the person based on geo codes. Capitalizing on the accessibility and effectiveness of social media, the phone then sends out a Facebook update too. 

Besides this never-before-seen function of SOS on a smart phone, iBall Andi Uddaan has a pre-installed application ‘ICE’- In case of Emergency that allows the user to add vital personal details like blood group, medical history, details of persons to be contacted in emergency, etc. which can be very helpful in case of an emergency situation. 

The phone also enables, when activated, GPS tracking by up to 10 people. This can be very helpful in knowing the whereabouts of the loved one, and parents can be at rest and peace. One can view the location of the person or can get the updates at pre-defined intervals. The tracking function can also be used in business to track the personnel on field. 

Another very useful feature in iBall Andi Uddaan is that it facilitates the addition of two geo-fences for receiving custom alerts. User can define the geo-fence on map location and can be programmed to get alerts by mail or sms when a person enters or exits the fence area.

Well that's what everyone would be heard saying once they set their eyes on iBall Andi Uddaan – stunning design with curved glass touch panel to make it look glam and good to hold. Its back cover is made with in-mould textured lamination for beautiful look and feel and comes with an additional cover to match your dress code! Every aspect of the design is crafted with the youth in mind – whether the curves, the sides or the camera ring or even the most powerful SOS button. The design, we bet will aspire every young lady to own one. 

And to top all the above, list of stylish things shall remain incomplete without the mention of Swarovski Zirconia Crystal on the front for home button, which adds the right spark. The phone with its uber stylish look will compliment you no matter where you go and what you wear. 

To provide the desired power and speed, Andi Uddaan comes with a Powerful Dual Core 1.3Ghz Cortex A7 Processor at the heart, driven by 512 MB RAM and a 4GB internal storage which is expandable up to massive 32 GB. Its “A” grade  2000 mAh Battery will provide enough talk time to every lady and also let them enjoy video and games for hours! It of course is powered with the latest Android 4.2 Jelly bean.

Stunning Display / Absolutely Beautiful UI  & Amazing Themes!
It is provided with stunning warm and bright IPS qHD 5” screen to give superb look and experience. The IPS display allows viewing from any angle with clarity and provides extra brightness and liveliness on the display. iBall Andi Uddaan has a special user interface totally customized for the youth. You need to see and experience it to believe it. Beautiful interface and icons will make you want to own this smart phone. Extra 3 themes are equally appealing to let you have choices at different times and moods.

Front Camera – 5MP Auto Focus.
There are hardly phones available with a FRONT camera with AUTO FOCUS and surely nothing below Rs 10,000. Considering the fact that every young lady likes to take selfie (self pictures), iBall Andi Uddaan has the most desirable camera on the front…a real 5MP camera with auto focus and low light enhancement BSI sensor. This is bound to provide you amazing pictures and a thrilling experience. 

The back camera is enhanced 8MP auto focus with Dual LED flash and low light enhancement BSI sensor to provide crisp and clear pictures even in lower light conditions.

Dual Stereo Speakers
Music, video and masti….every young at heart enjoys. To provide a soothing and enjoyable music, iBall Andi Uddaan comes with exceptional dual stereo speakers!

Bollywood superstar and Brand ambassador for iBall Kareena Kapoor says, “iBall’s Andi Uddaan is definitely a phone for women in India. It promises to generate fashion with safety!  It scores a perfect 10 with its outstanding features and technology while making no compromise on the style quotient. Hats off to iBall for this special phone for women – iBall Andi Uddaan!” 

Commenting on Andi Uddaan – the iBall initiative to secure the pride of women, Mr. Sandeep Parasrampuria, Director, asserts, “One of the biggest concerns lately in India has been the safety of women. iBall’s Andi Uddaan has been watchfully created for the women of India. It’s a perfect blend of style and technology. Unlike other mobile applications that necessitate data support and require the user to unlock the device, Uddaan simply requires the user to press the SOS button on the phone.  We hope this device will play a crucial role in ensuring the safety and security of women”. 
iBall Andi Uddaan – the perfect partner for today’s woman, was launched in Mumbai on Dec 16th and will be available across the country within 2 weeks.  It is priced at best buy special introductory price of just Rs 8999 (MRP Rs 10,990). It comes with FREE appealing accessories worth Rs 1199 free like flip cover, extra back cover, little pink purse and scratch guard…..all that every female desires with a phone. All we need to say now is….Hey Girls..Fly in style and Fly without fear!

December 17, 2013

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