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iBall launches seven mobile phones for the Indian market
Set to introduce segmentation in the Indian mobile market

First to introduce mobile for senior citizens , as well as floating & water proof handsets

Mumbai, 11th November 2010: Best IT World (India) Pvt. Ltd. that markets computer peripherals under the popular brand, iball is launching a range of mobile phone instruments for the Indian market . For the first time in India the brand will launch range of mobile phones under seven categories each having unique characteristics. Under this first phase iball will be presenting seven distinct segments within the range of iBall mobile phones. Said Sandeep Parasrampuria, CEO, Best IT World Ltd, All iball products are unique in blending technology with design, aesthetics and innovation. Our range of mobile phones combines these three attributes even better, in a highly cost-efficient manner.”

The Indian market currently have xx no of handsets and have a requirement of x nos of sets per month and yy no of sets annually. But these potential customers have different requirements . Realising this gap and keeping up with our reputation to understand the psychology of the Indian consumer, iball has come up with handsets, which are custom made to cater to the requirement of the different class of people at different age group & across sectors.

“Explained Parasrampuria, “Based on in-depth research, we have introduced feature like SOS button for senior citizen, we have also designed waterproof handsets considering the Indian weather and life style of working Indians. iBall will be the first brand in Indian mobile phone market to come out with a very clear cut strategy for mobile phones. Through this segmented strategy the brand will be looking at different segment demographics, consumer preferences, specialized requirements."

iBall has specifically catered to the segment that was untouched by other mobile phone companies by launching iBall Senior mobile phones to target the senior citizens. iBall Senior Mobile Phones has been designed taking into consideration the elders with features like large fonts, amber color, enhanced sound and comes with the remarkable feature of SOS button. Within 7 seconds of pressing SOS button, the handset sends a siren to alert the surrounding people know that the person is in trouble and should be immediately attended to. It also sends SMS to pre-defined 5 numbers and starts dialing those numbers automatically one after another till one call is attended.

All the phones in the seven categories have some unique features. Iball is also launching the first waterproof mobile phones in India. At the press conference, Mr.Parasrampuria immersed the phone inside a bowl full of water for over 10 minutes. Two hours later, the phone was working just fine. The biggest USP of this waterproof mobile phone is it floats on water. So even if one drops the phone in sea or a lake, it can easily be retrieved.

iBall will be simultaneously launching in over 400 cities with 500 distributors across the country. The company already has 23 branch offices across the country. iBall has over 100 self owned service centres, another first for a consumer product company in India.

Best IT World (India) Pvt. Ltd :

The brand iBall stands by these three pillars of strength, which has helped write a success story, not just for the company alone, but for all associated with it. Promoted by Sandeep Parasrampuria in 2001 with a single product, a computer mouse, iBall today has grown into a leading brand with over 275 products spread across 19 categories. iBall has already sold over 16 million products across the country. The company has a strong pan India presence with 23 branches across the country, with its products available in over 400 cities and towns. iBall is a well accepted brand in the corporate world and is fast becoming a household name throughout the country.

Media Contact:

Archana Ramesh, archana.ramesh@tatvapr.com,9664874662; Vinay Maurya, vinay.maurya@tatvapr.com, 9773398007

November 11, 2010

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